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  1. HOME BRAND BRAND TIMELINE

BRAND TIMELINE

2017
  • 09
    • Newness Promotion POP-UP event at SEPHORA Singapore ION Mall
    • Participated in Sephora France market week "Sephora Exclusive Brand Exhibition"
    • Brand promotion and product training for sales employees
      in Chinese influential channel
    • POP-UP store event at Lotte department store Myeongdong headquarters
    • POP-UP store event at Lotte department store Ansan
    • Selected to sponsor 'Actress giftbag' for 2018 Golden Globe Awards
  • 08
    • Launches at Watsons 391 stores Malaysia
    • Launches at "Evropeyskiv" Russia
    • Releases Caolion P-Tox Recovery Neck Cream
    • Launches at Shilla IPARK Duty Free Shop
  • 07
    • Pore Triple Action Cleansing Stick selected by
      Marie Claire Smart Beauty Award Editor’s Picks
    • Participates in Marie Claire Smart Beauty Award
    • Launches in 160 Monoprix France stores
  • 06
    • Participates in "K-Beauty Expo Vietnam 2017"
    • Participates in press event in 4 Southeast Asian countries
      (Singapore, Malaysia, Thailand, Australia)
    • Releases Caolion Pore Blackhead Eliminating T-zone Strip
    • Releases 2 types of Caolion Glow Cooling Cushion
    • Releases 2 types of Caolion Pore Triple Action Cleansing Stick
      (Charcoal, Green Tea)
    • Releases Caolion Pore Deep Toner Pad
  • 05
    • Launches in Russia’s largest distribution channel, "Il De Beaute"
    • Holds invitation event for Russian media and bloggers
    • Participates in brand event hosted by CVS U.S. headquarters
    • Participates in "China Beauty Expo 2017"
    • Product promotion events from UK Boots headquarters
    • Promotions for customers from U.K. Boots Oxford and Liverpool stores
    • Released Pore Deep Toner
  • 04
    • Participates in press events for SEPHORA Czech,
      Denmark, France, Portugal, Sweden
  • 03
    • Participates “The 17th Drug Store Show in Japan”
    • Participates Watsons’ Supplier Day Event in Manila, Philippines
    • Launches at duty free shop in Shinsegae Department Store in Korea
    • Introduces new product “P-Tox Recovery Essence” & “P-Tox Recovery Eye Patch”
    • Participates in Sephora France market week - ‘Sephora Exclusive Brand Exhibition’
    • Newness Promotion POP-UP event at SEPHORA Singapore ION Mall
  • 02
    • Launches at Boots in the U.K
    • Launches at Sephora SEA (Singapore/Malaysia/Thailand/Philippines)
  • 01
    • Participates in Sephora Denmark Press Event
    • Participates in Sephora Sweden Press Even
    • Participates in Sephora Portugal Store Managers’ Convention – Faro
    • Sponsors 2017 GoGlam Gala Event
    • Enters "Target" through 1,803 stores in USA
    • Distributes JJ Young via "CVS" through 2,390 stores in USA
2016
  • 12
    • Participates in Sephora France Press Event East South Asia
      ASENA certified for 18 products of ‘Where is Pore’
    • Wins an award ‘Top of Export’ for ‘The 53th Trade Day’
    • Launches at ALLMASKSTOR in Myeongdong in korea
  • 11
    • Contracts exclusive ambassador contract with KYUN SANG, YOON.
  • 10
    • Acquires ‘ISO 227162007’
    • Hosts Brand Take Over in Sydney Sephora
    • Concludes MOU contract with JW HOLDINGS
    • Europe CPNP certified for 17 products of ‘Where is Pore’
  • 09
    • Participates in China international beauty expo (guangzhou)
    • Concludes MOU contract with POSCO-DAEWOO
    • Selectes as a brand for Sephora Brand Exhibition in Paris
    • Concludes retail contract with SEPHORA EU (17 countries)
    • Enters in sugar cup, Hanam Starfield
    • Completes the clinical tests for 9 products of ‘freshly’ and ‘Pore Bounce Cream’
  • 07
    • Participates in ‘SEPHORA AUSTRAILIA PRESS EVENT DAY’
    • Launches Premium Blackhead O2 Bubble Pore Pack at GS Home-shopping
  • 06
    • Finishes 9 Clinical Test on "Premium Blackhead O2 Bubble Pore Pack"
    • Sponsors gift bag for the 70th “Tony Awards” in the U.S
  • 05
    • Enters "Sephora Southeast Asia" through 48 stores in 7 countries -
    • 11 stores in Singapore, 15 Stores in Malaysia, 5 stores in Thailand,
      3 stores in Australia, 6 stores in the Philippines, 3 stores in New Zealand,
    • (2017 07) stores in India and 5 stores in Indonesia
    • Participates in "China Beauty EXPO (Shanghai) 2016"
  • 03
    • Broadcasts “Pore Bounce Cream” on “K STAR Real Beauty”
    • Launches “Pore Cooling Moisture Stick,
      Pore Glowing Moisture Stick and Pore Sebum Control Moisture Stick”
  • 02
    • Broadcasts KBS 1TV “Take care of me”
    • Selected as Asia’s first cosmetic brand to sponsor official gift bag
      for the 88th Academy Awards Launch Pore Bounce Cream
    • the 88th Academy Awards Launch Pore Bounce Cream
    • Launches “Academy Awards Gift” Limited edition
    • Launch “Freshly Hydro Sheet mask”
  • 01
    • Selected as Asia’s first cosmetic brand to sponsor official Golden globe gift bag
      for the 73rd Golden Globe Awards
    • Enters at SaSa in Hong Kong, the largest cosmetic distribution channel in Asia.
    • Chinese CFDA certified – 3 Pore pack products
    • CAOLION’s 21th Anniversary, holds ‘Skin detox –
      ‘clearing and filddng’ beauty class event
    • Launches HOT & COOL Pore Foam Cleanser, Pore Glowing Day & Night Duo
    • Shoots PPL for Pore Tightening Day & Night Glowing Duo on @STAR1 with Sunghoon
    • Launches sheet mask trio, Pore Refining Sheet Mask,
      Pore Restoring Sheet Mask, Pore Trouble Sheet Mask
2015
  • 11
    • Participates in “Cosmoprof Asia 2015”
  • 10
    • Contracts with “JC Penny” in USA
    • Contracts with “Macy's” in USA
    • Registers in Health Canada
    • Contracts with Sephora & JCP in Canada
    • Hosts a pop-up store in “Urban Outfitters” in Manhattan, NY
    • Participates in “Beijing Beauty Exhibition 2015”
  • 09
    • Obtains “ISO14001”, “ISO9001”
    • Participates in “China International Beauty Expo (Guangzhou) 2015”
  • 08
    • Launches “Premium Hot & Cool Pore Pack Duo”
  • 06
    • Participates in “Yiwu Imported Commodities Fair 2015”
    • Awards “Korea Brand Power 2015”
    • Processes CPNP in EU 27 countries
    • Establishes CAOLION research lab for natural cosmetics
    • Establishes CAOLION manufacturing facilities for natural cosmetics
    • Sponsors a bazaar for “Bazaar & Compassion Korea Magazine”
    • Launches “Pore Blackhead Steam Foam Cleanser”,
      “Pore Tightening Cooling Foam Cleanser”
  • 05
    • Chosen as “HIT 500 Companies” by Small&Medium Business Corporation
    • Enters Sephora USA and Sephora Canada
    • Contracts with “Blue Mercury” Cosmetic Distribution Channel in USA
    • Sponsors an event for “Children for Children”
    • Sponsors “HOLT Social Welfare”
  • 04
    • Chosen as Global Distribution Company by KOTRA
    • “Soko Glam” Cosmetic Online Mall in USA
    • “ANIQA” Cosmetic Online Mall in Australia
  • 03
    • “Jumei” #1 Cosmetic Online Shopping Mall
    • Enters Urban Outfitters in North America
    • “The Silk Rose” Cosmetic Online Shopping Mall in UK
  • 02
    • “Tmall” Global in China
  • 01
    • “Kmall24” from KITA(Korea International Trade Association)
2014
  • 12
    • Builds new CAOLION Cosmetics warehouse in Gonjiam (Sponsors Child fund Korea)
    • Sponsors Child fund Korea Enters the “Share the Love” agreement with
    • Sponsors 2014 “Miss First Beauty World”
    • Sponsors Beauty Stick Mist on MBC Every 1 “The Most Beautiful Days”
  • 11
    • Launches Centellcia Moisturizing Ointment
    • Broadcast Premium Black head Steam Pore Pack on SBS variety show
      “Good Sunday Roommate Season 2”
    • Broadcast Centellcia Moisturizing Ointment on SBS “Moring Wide”
  • 10
    • Launches Pore Moisture Stick Mist
  • 08
    • Enters 400 CJ Olive Young stores
    • Enters Jeju Duty Free Shop(JDS)
    • Hosted the 1st CAOLION Design Contest.
  • 07
    • Broadcasts Premium Original Pore Pack on SBS variety show
      “Good Sunday-Roommate Season 1”
  • 06
    • Contracts with Hong Kong drugstore chain, “Mannings“
    • Small and Medium Business Corporation
    • “Good working Environment Corporation” certified Chosen
      as Korea’s super power brand in cosmetics section
    • USA FDA certified – 16 products
  • 05
    • Establishes CAOLION Cosmetics Hong Kong branch,
      CAOLION COSMETICS(HK) LIMITED in Hong Kong
    • Cosmetics Registered as Civil liability of Facilitator of Foreign Patients
      by the Ministry of Health and Welfare
    • Holds a contest “CAOLION Cosmetics Design & Advertisement”
    • Holds a contest “CAOLION Cosmetics Pore diet Beauty Class”
  • 04
    • Entered every store of LOHB’s (Drugstore)
    • KBS 1TV’s “Dream Company Employment Project, Scout”
      features CAOLION Cosmetics
  • 03
    • Establishes CAOLION’s US branch,
      CAOLION COSMETICS USA INC. in New York
    • Certified company-affiliated R&D centers by Koita
  • 02
    • Build Caolion cosmetics Head Quarter Building in Nonhyun-dong
    • Broadcasts CAOLION Cosmetics “The Uneasy Truth of
      Cosmetics” commercial film in all domestic CGV movies theaters
  • 01
    • Chosen as Venture Corporation by Small and Medium Business Corporation
    • Enters first floor of Daegu Department store
    • KBS Broadcasts “LTE V3 Moisture Cream” on “After school’s Beauty Bible”
2013
  • 11
    • Lauches CAOLION Cosmetics intense hydration line(12 products),
      “LTE V3″(Worlds first application for low temperature process method)
    • Enters Hotel Shilla’s Hong Kong & Macao beauty retailer “SWEET MAY”
    • Sponsors KBSN “Hello Beauty school of Hello Venus”
  • 10
    • Broadcasts “Blackhead Steam Pore Pack” on M.net “Super Star K Season 5”
  • 07
    • Passes 40 clinical skin tests: 14 on pore packs,
      15 on sleeping pore packs, 11 on blackhead steam pore pack
      Lauches CAOLION Cosmetics intense hydration line(12 products),"
      LTE V3” (Worlds first application for low temperature process method)
      Enters Hotel Shilla’s Hong Kong & Macao beauty retailer “SWEET MAY”
  • 06
    • Launches CAOLION TV home shopping exclusive brand,
      “BEAUTY GLORY” with Waterfull Cleanser
  • 05
    • Enters all domestic branches of GS Watson, Shinsaegae BOONS,
      Lotte LOHBS, Nongshim PANDORA, and ARTBOX
    • Advertises “CAOLION Pore Exercise” on public TV broadcasts
      (for 5 months until September 2013)
    • Broadcasts “Premium Blackhead Steam Pore Pack” on MBC
      “Sunday Sunday Night – Real Man”
    • Broadcasts Apgujung flagship store on TVN “A Martian-X File”
  • 04
    • Sponsors SBS drama “Jang Ok-Jung, Living in Love” (starring Kim Tae hee, Yoo Ah In);
      Acquires global license for the “Jang Ok-Jung” brand
    • Broadcasts “Waterfull Cleanser” on
      “SBSFunE Seo-In Young’s star beauty show season 3”
    • Broadcasts on SBS “Kim Byungman’s Law of the Jungle in New Zealand”
  • 03
    • Broadcasts “Pore Pack” on
      SBSFunE “Seo-In Young’s star beauty show season 3”
  • 01
    • Chosen as Venture Corporation by Small and Medium Business Corporation
2012
  • 12
    • Sponsors SBS drama “Cheong Dam-Dong Alice”
      (Trending actor Moon Geun-young, Park Si-hoo)
    • Sponsors SBS Drama Awards
  • 11
    • Opens CAOLION’s flagship store in Apgujung
    • Launches CAOLION’s hydration line “MooL PooL & BaB PooL" (6 products)
  • 10
    • Broadcasts ‘Pore Original Pack’ on SBS “Partner”
    • Broadcasts CAOLION’s cosmetics on JTBC drama “Happy Life without kids”
  • 05
    • Broadcasts “Blackhead Steam Pore Pack” on “Get it Beauty” CAOLION pore pack ranks
      as most searched keyword from Naver’s “Sheet Mask/Pack” category
  • 03
    • Sponsors movie “Hwacha (wagon)”
      (starring Lee Sun Kyun, Kim Min Hee), watched over 3 million
  • 01
    • Establishes research based corporate factory, CAOLION Lab Co., Ltd.
2011
  • 12
    • CAOLION’s “Pore Minimizing Pack” chosen as COUPANG’s
      best seller of the beauty category
  • 10
    • Launches CAOLION’s detox line “D-PROGRAMME” (7 products)
  • 05
    • Participates in Shanghai Beauty Expo 2011 in China
  • 01
    • CAOLION’s ‘Pore Minimizing Pack’ chosen as one of the top 100 hit products of 2010
      by the Korea National Council of Consumer Organizations
2010 ~ 2006
2010 2009 2008 2007 2006
  • 07
    • Enters Shinsaegae Department Store (Myungdong main branch), begins sales
  • 05
    • Chosen as main product of the Korean pavilion at world’s largest B2B site,
      Alibaba (sponsored by KOTRA, Korea Trade Association)
    • CAOLION Pore Minimizing Pack chosen as
      Naver’s no.1 product of pore pack, pore cosmetics
  • 04
    • Sponsors and presents awards for 2009 Miss Korea beauty pageant
  • 10
    • Launches CAOLION’s organic product line “De CAOLION" (6 products)
  • 03
    • Establishes CAOLION’s China branch, “United Golden Jade C/M Company”
  • 04
    • Changes corporate name to CAOLION Cosmetics Inc.
2005 ~ 2001
2005 2004 2003 2002 2001
  • 06
    • Signs entry contract with Asia’s largest beauty retailer “SaSa”, Hong Kong
  • 04
    • Signs entry contract with LVMH Group beauty retailer “SEPHORA”
  • 11
    • Launches CAOLION’s aesthetic “SERSE” (7 products), direct sales distribution
  • 06
    • Launches CAOLION’s men’s line
  • 12
    • Launches CAOLION's hygeine product "EVE" through pharmacies
  • 10
    • Launches CAOLION’s feminine hygiene wash line
      “DAILY VITAL WASH” and “CLEAN INDEX”.
  • 02
    • Launches CAOLION’s aesthetic “SERSE” (7 products), direct sales distribution
  • 03
    • Opens CAOLION’s online shopping site (www.caolion.com)
  • 12
    • Launches CAOLION’s premium line “Caolion Premier (CP)”
  • 11
    • Launches CAOLION’s body product line
  • 10
    • Opens CAOLION’s online shopping site (www.caolion.com)
2000 ~ 1995
2000 1999 1995
  • 05
    • Enters market (5 sole distributors, 30 retail stores) -
      Kim Mihwa chosen as CAOLION’s TV advertisement model
  • 10
    • Changes corporate name to CAOLION HWAJANGPOOM Inc
  • 06
    • Establishes CAOLION Inc. -
      Develops and launches 7 liquefied chitosan cosmetics products


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